Vision:
A living heritage with a future vision.
The Message:
Preserving, documenting and rehabilitating the Architectural heritage of the United Arab Emirates and spreading heritage awareness.
Value:
- Our heritage is our identity.
- He who has no past has no present and no future.
- Transparency in dealing with all local and international bodies to serve our goals.
- Team work and coordination of efforts.
- Encouraging creative initiatives in the field of urban heritage.